The bands we price against
Multiples rise with size for one unglamorous reason: the buyer pool. A $60,000 business is bought by one person with savings. A $600,000 business is bought by a small fund with a mandate, and there are more of them competing.
| Size band | Base multiple, owner earnings | Roughly, on revenue |
|---|---|---|
| $1,000–$5,000 MRR | 2.4x | 1.7x |
| $5,000–$10,000 MRR | 2.8x | 2.0x |
| $10,000–$25,000 MRR | 3.2x | 2.3x |
| $25,000–$50,000 MRR | 3.6x | 2.6x |
| Above $50,000 MRR | 3.6x | 2.6x |
Comps updated 24 Aug 2026. Anchored on Flippa, 20 Feb 2026 for the 2x–4x owner-earnings range on owner-operated software under $1M ARR, tilted toward FE International, 21 Jan 2026 for businesses under $2M.
Why the number you read on X is wrong for you
SaaS Capital, Jan 2025 surveys private SaaS companies and reports revenue multiples in the mid single digits. Those companies have sales teams, boards and a median revenue in the tens of millions. Applying their multiple to a $10,000 MRR business overstates it by a factor of two or more, and it is the single most common way a bootstrapped founder gets anchored badly.
The second distortion is asking price versus closed price. Marketplace listings show what sellers want. Closed-deal data shows what buyers paid, and the gap between the two is where a first-time seller loses six months.
What moves you inside the band
| What a buyer checks | Neutral | Effect at the extreme |
|---|---|---|
| Monthly revenue churn | 3.2% a month | $90,000 off a $301,000 business at 4.7% |
| Largest customer | under 20% of revenue | $66,000 off at 42% of revenue |
| Growth | 20–40% a year | $105,500 off if revenue is flat |
| Operating history | 24 months or more | $60,000 off at 9 months live |
Every row is the same $10,000 MRR business with one input changed, computed by the engine on this site.
How current this is
Every source we price against is listed with its publication date on the method page, and the aggregate of scores run here is published in the ValuePulse Index with the run count next to each figure — including when the count is too thin to publish a median. Comps last refreshed 24 Aug 2026.